Fabrice, what do you do for a living?

Simple question, right? Well, you may be surprised to hear that for many people like me this is not an easy question to answer. I wish I could say: I am a doctor, I am Carpenter or something that when you say it doesn’t raise many questions. But each time people needs to find out […]

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Why is storytelling important in today’s busy online world?

Connections, dealing with people, are the heart and soul of business. Your company is solving problems, alleviating pain points, and providing delightful customer experiences. Brands have personalities and value systems that play a role in our mental lives and storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together […]

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